How our Founder, Madeline Nwokeji Supports Women and Black Communities Around the World

Our founder Madeline Nwokeji recently had the opportunity to sit down with Notable Life to share her skincare journey, experience as an entrepreneur, and how through Lala Skin Essentials she has been able to support women and Black communities.

In celebration of this article, we’re sharing more about our founder to get to know her better and we’re sharing the good that we’re able to do as a fair trade, organic skincare brand.

Let’s start at the beginning, Madeline began her journey to being an entrepreneur without realizing this was the journey she was setting out on. She was simply looking for solutions to her skincare concerns, since mainstream options would further irritate her. She spent time in her kitchen working on skincare products for herself. 

As she mastered them, she shared them with her family and friends. To her delight, they loved them! This is when she realized that what she had spent so much time on could be helping so much more than just herself and her loved ones. If they were struggling to have their needs met, others were likely struggling too.

So, she took the next step, to switch from creating skincare for herself and loved ones, to the professional creation of skincare products, put through official learning, testing and intensive formula research, to offer her skin saving products to the public. She hasn’t looked back since.

This leads us to today where Madeline has taken advantage of her position as a CEO to put more good into the world by supporting women and Black communities with Lala Skin Essentials’ business practices. 

Wondering how Lala Skin Essentials practices are supporting women and Black communities around the world? A few of the ways we do this is:

• Through our fair-trade partnerships in Nigeria for our African Beauty Ingredients like shea butter, cocoa butter, and black soap. 
• Through our natural and organic products that not only support the health of our customers, but also the health of those harvesting and producing our ingredients.
• Through our brand ambassador program that allows for women of all walks of life to earn a passive income to support their dreams.
• By reinvesting 5% of Lala Skin Essentials net proceeds back into our communities to empower low-income women.
• By offering affordable skincare that allows women to feel confident in their own skin and allows them to take part in selfcare and self-kindness practices that are vital to overall health and wellness.

All of these allow us to support and promote healthy, thriving communities — one of our brand’s core guiding principles and values.

Ms. Nwokeji believes that as a society we still have a long way to go for everyone to be treated equally and fairly. She faces challenges and struggles in running her business that are unique to entrepreneurial women of colour. This is why one of her messages she’d like to share this Black History Month is, “it is important to support Black-owned businesses not just during Black History Month, but all year long.”

Find out what else Madeline had to say during her recent Notable Life interview regarding the skincare industry, her favourite Lala Skin Essentials product, and Black History Month by checking out the article, Madeline Nwokeji on the Importance of Natural, Sustainable Skincare.